Twenty Something Contributed ContentA product designed for convenience will consistently perform well in the market. That’s why investing time in research, development, beta testing, and quality assurance is essential—it allows you to pinpoint missing features. Even if it requires more resources, prioritizing convenience nearly always leads to successful sales.
The best part? Any product can be enhanced to offer greater convenience to its customers. No matter what you’re refining, focusing on the customer’s needs will always be advantageous.
Whether you’ve simplified a household item or created an app that streamlines travel planning, centralizing information, and making the process easier for users, prioritizing convenience has the potential to make a real impact. These seemingly small features still hold great value in 2024, and taking the time to incorporate them will resonate with your customers. This attention to detail is key to developing a product that’s both useful and impactful.
Climate change, piling global waste, and the tenuous nature of the future are all at the top of our minds right now. Multiple marketing studies show that the current shopping generation cares about a company’s environmental policies, and the demand for sustainable products and practices is stronger than ever.
In terms of your own product, making use of as many recycled materials as possible, as well as operating machinery on renewable electricity, are two great ways to keep your carbon footprint low. It’s best to find a supplier that focuses on these things, and does their best to keep the supply chain ethically green.
The main thing to consider here, however? The amount of waste your product will generate over the course of its lifetime. Not just off of the factory conveyor belt, but when it’s been packaged and shipped and arrived in someone’s home.
We’ve all had trouble reading the signs on plastic products before. These signs tell the consumer what material the item is made of and whether or not it can be recycled. And for some companies, this is the extent of their sustainable practices.
To be truly sustainable, however, you need to make the actual act of disposal the most convenient thing of all. People care about where their waste goes and whether or not it’s going to contribute to landfill. People should be able to simply put their waste in their usual home recycling can, or not have to travel too far to find a recycling point that’ll take it.
It’s something the medical industry is leading the way in. The majority of pharmacy blister packs are now made from easily recyclable material, and you don’t even need to take all your old medication packets to a recycling center either. Patients have more peace of mind over the impact of their medical waste, and they can simply throw things away in the usual manner at their own convenience.
Keep this in mind for your product. What’s it made of? What will you ship it in? Will you really need to use so many materials – especially those that are plastic in nature – in your packaging?